Sample book of 10 printed velveteens, manufactured by Morris & Co., England, 1890s.
“Printed velveteens became very fashionable in the 1870s and provided one of the most recognisable artistic furnishings of the period. In February 1877 Morris wrote to Thomas Wardle, ‘We could have a trade in velvets and serges if we could get the colours good and fast.’ Examples were exhibited by Morris & Co. at the first Arts and Crafts Exhibition in 1888 and the patterns included in their book were designed by Morris and Henry Dearle over a wide period from 1876. Velveteen fell from popularity some years before this book was offered to the Museum in February 1919. H C Marillier wrote ‘I have found you after a long hunt an ancient pattern book of Morris’s printed cotton velvets, which had a great vogue in their day. They are beautiful materials and I can’t imagine why they ever lost popularity but they did.’” [V&A]